FABTECH Fact Friday: Down, Set…FABTECH!

Some of the highlights of FABTECH every year, are the special events during the show.

And this year will not disappoint.

One of this year’s keynotes will be four-time Super Bowl Champion and Vietnam War veteran, Rocky Bleier.

Rocky-Bleier-21

Rocky Bleier

Encouraging FABTECH participants to “Be the Best You Can Be,” Bleier will offer parallels between the challenges he’s faced and the challenges all business people face in today’s crowded, competitive marketplace.

Bleier will speak on Wednesday, November 12 from 9:00 a.m. - 10:00 a.m.

Attendees will come away motivated to strive for greater accomplishments.

Not enough football for you?  Join FABTECH later on Wednesday evening for FABTECH Industry Night at the brand new College Football Hall of Fame in Atlanta.

From 5:30 p.m. - 7:30 p.m., you’ll be able to enjoy food and drinks while catching up with your current industry colleagues and your new contacts.

And, even more, you’ll be able to take part in a unique interactive experience customized to your favorite college team!

We expect this to be a sold-out event so be sure to purchase your tickets early when you register! If you are already registered, just access your current registration to add your Industry Night ticket.

These are two events are guaranteed to be touchdowns.  So be sure to sign up today!

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

FABTECH 2014 has Georgia on Its Mind

Print

North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event will be Held at Atlanta’s Georgia World Congress Center on November 11-13, 2014

(ATLANTA, July 24, 2014)  – FABTECH is flying south for November! North America’s largest metal forming, fabricating, welding and finishing event is expected to attract over 27,000 attendees and 1,400 exhibiting companies to the Georgia World Congress Center in Atlanta on Nov. 11-13.

FABTECH exhibits will include live equipment demonstrations, offering visitors the unique opportunity to see, touch and compare products side-by-side and find cost-saving solutions.  Special events at FABTECH 2014 will include (partial list): a keynote presentation on “Creating U.S. Jobs and Bringing Manufacturing Back Home” by Walmart VP for U.S. Manufacturing Cindi Marsiglio; a special panel discussion on “Bridging the Manufacturing Skills Gap with Veterans” to be held on Veterans Day (Nov. 11); a keynote speech by former Pittsburgh Steeler great Rocky Bleier; and a special FABTECH Industry Night at the new College Football Hall of Fame in Atlanta.

This year’s FABTECH expo comes against the backdrop of the continued resurgence of manufacturing in the U.S. Recent data shows that manufacturers contributed $2.08 trillion to the economy in 2013, up from $2.03 trillion in 2012. Offering a one-stop shop to source the best products and services from the U.S. and all over the world, FABTECH is an invaluable resource to the continued growth of the sector.

“With 14 million pounds of equipment over 500,000 net square feet of floor space, FABTECH 2014 will be more than 25 percent larger than it was in 2010, the last time the show was held in Atlanta,” said John Catalano, show co-manager at SME. “We’ve had record numbers of attendees at each of our last two shows in Chicago and Las Vegas because there is simply no better way to see new products and technologies than at FABTECH.”

Simultaneously, FABTECH will once again host an educational program designed to enhance attendees’ careers and businesses.

“Beyond the world-class exhibits at this year’s show, attendees can add to their FABTECH experience by registering for more than 100 educational sessions and expert-led presentations,” said Mark Hoper, show co-manager at Fabricators & Manufacturers Association International. “These sessions have become extremely popular, so we encourage attendees to sign up early if they are interested in learning more about the latest industry trends and technology in the metal forming, fabricating, welding and finishing industries.”

To find out more about FABTECH and to register, visit the FABTECH attendee registration page.  For more information about exhibiting at FABTECH, contact a sales representative.

FABTECH has made it easy to stay updated on show news and the latest news on manufacturing, as well as to engage with industry professionals before, during and after the event. Connect with FABTECH on Twitter, LinkedIn, Facebook and YouTube by visiting its social media page. You can also read more about industry news and FABTECH events on the FABTECH blog.

About FABTECH’s Co-Sponsors

The five FABTECH co-sponsors represent a wide variety of expertiseand include: the American Welding Society (AWS), the Fabricators & Manufacturers Association, International (FMA), the Precision Metalforming Association (PMA), the Chemical Coaters Association International (CCAI) and SME. Together, these associations bring unmatched technical proficiency and industry insight to the 2014 FABTECH exposition. Read more about FABTECH’s co-sponsors here.

# # #

Note to Media: Media registration will be available in August.

Posted in Uncategorized | Tagged , , , , , | Leave a comment

Fact Friday: The 2014 Education Program Rocks!

Happy Friday blog readers!  By know you know that FABTECH will bring together some 1,400 exhibiting companies all under one roof.  But did you know that there’s more to FABTECH than exhibits?

FABTECH also offers an array of more than 100 educational programs to enhance your career or business!  Sign up and you can network with peers, learn from top industry experts, exchange best practices, and explore the latest technology and advancements in the industry.

The Fabricators & Manufacturers Association, Int’l (FMA), SME, Precision Metalforming Association (PMA), and Chemical Coaters Association International (CCAI), co-sponsor the education sessions on cutting, finishing, forming & fabricating, management, job shop solutions, automation & robotics, stamping, and tube & pipe. All sessions are two hours in length, offering practical knowledge you can use right away.

Then, the American Welding Society (AWS) presents a comprehensive lineup of welding at-a-glanceeducation. Led by the industry’s top professionals, programs focus on best practices and new commercial developments in welding and thermal spray. Events include conferences, seminars, RWMA Resistance Welding School, professional program, society events, and more.

Check out this schedule at-a-glance to see what programs speak to you.  And register for FABTECH 2014 today!

Posted in Uncategorized | Tagged , , , | Leave a comment

What’s Up Wednesday: Guest Blogger FlexArm Shares 5 Steps to Show Success

Hello and Happy Hump Day!

On this Wednesday, we’re unveiling a special new feature for our blog: What’s up Wednesday – a forum for exhibitors, speakers and other FABTECH community members to author guest blogs.

This week, FlexArm, a FABTECH exhibitor,  shares 5 steps to trade show success.  Straight off of their exhibit at the FABTECH Canada show, FlexArm says, “We wanted to encourage exhibitors to use their time at trade shows effectively because we believe in FABTECH!”

5 Steps to Trade Show Success

Does your company exhibit at trade shows? Do you return with a few decent leads? Do you wonder if the money invested is worth it? Are you looking for trade show success?

How much planning, preparation and participation 1goes into your trade show event?

Planning – Are you picking shows well in advance and locking in booth locations?  Sure you are!

Preparation – Are you spending vast amounts of resources to get ready for each event?  Sure you are!

Participation – Do show attendees want to stop at your booth? Do they engage with you and your product and find solutions they need?  Hmmm…

If all these questions are making you wonder if there is more that could be done to get better results from participation…You’re probably right.2

Consider this:
If you’re in a trade show booth for 7 hours and get two decent leads an hour you’ll end your day with 14 leads. Not shabby. It’s better than 4. Or 1.

If you’re in a trade show booth for 7 hours and get 6 good leads an hour, you’ll walk away with 42 leads. If you work a little harder… maybe 50 – or more. If it takes an average of 10 leads to generate a sale, the first example will net 1 sale, which would pay for a percentage of the show cost. The second example would net 4 sales. Not too bad.

What’s the difference between 4 – 14 – 40+ leads in a trade show day? In sales, it means volume(s). When your company spends thousands of dollars to be at a trade show, more sales means payback and growth. It means the difference between paying for the show and payback beyond the show. What if you have enough leads to generate more than enough sales to be profitable?

Trade show results = trade show success!

Trade show success takes participation. It’s not a spectator sport or a place to catch up on reading. The key to trade show success is creating interest and generating excitement for your brand. So if you have the planning and preparation steps nailed down, it’s time to focus on trade show success and results.

Let’s look at 5 steps to trade show success based on the one key word: participation.

1. Find interested prospects to be at the show
Create participation by inviting good leads months in advance. Contact the show organizers, get some free tickets for the show, and email leads in the geographic area offering FREE tickets for the asking. A month later, call each lead. If they plan to attend the show, offer to send tickets to them. Contact customers in the show area to see if you can visit them a day or two before the show.

2. Formulate your plan of action
How will you engage people to stop, look and listen? What ways can you pull people off the path and into your realm? What show specials can you offer? How many and what kinds of KISS (Keep It Simple Stupid) presentations can you have ready to create energy and move visitors to stop and become involved with you? How will you keep you booth busy, inviting, and literally shouting:

> STOPstop – we have something you want to see!
> STOP – we’re ready to listen to YOU and your needs!
> STOP – we have solutions you will benefit from!
> STOP – this is a value-added use of your time!
> STOP – you will be GLAD YOU DID….

 

3. Fetch interest
GO GET ‘EM!! Show hours are not sit-down hours. This is the time for a real workout, from head to toe. This is A-game time. This is when you are non-stop in generating interest and excitement. Ask people to stop. Ask questions – questions – questions to discover the needs. Never forget: the person asking the questions is in control. Mirror your prospect. They smile – you smile. Take great notes on each lead to show YOU CARE about them!

quiet

How many leads is this booth generating?

busy

Not as many as this one!

 

 

 

 

 

 

4. Follow-up
After the show ends, many companies do a brief attempt to contact leads they’ve scanned and talked with. Then those names are filed for… later. MAYBE ONE WILL BUY SOMETHING!!! Nudge the process by contacting your leads right away while the memories are fresh.

  • Mail literature – old school, but… How do you feel when you receive something in the mail for YOU, especially if it has a hand-written thank-you note on it?
  • Email each lead to let them know you appreciate their interest. Don’t use a “canned” bulk message – personalize it with their first name and show them you care!
  • Phone each lead soon afterward to ask if they received the literature and see how you can help them.

Follow-up shows you care. You care about what you do with your time, you appreciate their time, and details matter and make a difference. YOU are there to serve. YOU are there to help. YOU are engaged with what you do and how you do it, and YOU want to provide the solutions your prospect needs. Participation matters when it comes to service – and you are a player. A team-player – and you want then on YOUR team of winning solutions.

5. Funnel qualified leads from prospect to hot prospect to customer.
Take time to work with your prospect. Ask questions! Funnel their interest from the show to your solution by listening to them and showing you understand how your solution not only fits their need, it provides the best solution for their problem.

Participation means looking for leads, generating excitement, working with the prospect, and staying with them to build a relationship and create a partnership. Trade show success = trade show results.

Loo3king for quality solutions and results for your production team? Contact us to see what shows are on our schedule and let us know more about your application. We’d enjoy sharing our ergonomic solutions with you! We’d also enjoy reading your thoughts about how you make trade shows a successful part of your own customer service strategy!

——–

So that’s what’s up this Wednesday!

If you’d like to participate by sharing your own FABTECH experience and/or offering a preview of your exhibit or presentation planned for this year’s show, just contact FABTECH at caitlin.andrews@bgllp.com to tell us what’s up!

 

Posted in Uncategorized | Tagged , , , , | Leave a comment

FABTECH Fact Friday: Guest Blog Opportunity

Are you a speaker or an exhibitor at the upcoming 2014 FABTECH show?  Would you like to offer a sneak peak of your presentation or your booth?  If you answered “Yes,” we have a great opportunity for you.  Become a guest blogger right here on the FABTECH blog!

blog

The FABTECH blog is a unique platform that reaches a wide audience of show attendees, exhibitors, members of the media and manufacturing industry leaders.  As a result, the blog is the perfect place for you to offer a sneak preview of your presentation or exhibit planned for this year’s show.  We have found that the blog posts help to get media and show attendees excited about stopping by your presentation and/or booth.

We’re proud of our blog so we share its content with our extensive FABTECH community on the FABTECH homepage and on social media with our over 4,600 friends on Facebook and our nearly 8,900 Twitter followers.

Here are the details:  Your blog post should be a brief (300-700 word), article-style overview of your company, technology, product, etc.  Are you a writer? Submit a post to us as a Word document and we’ll convert the text to be suitable for the web.  Don’t have time to write a post yourself? Participate in a short interview with a member of our team and we’ll draft the post based on our conversation. And if you’ve got multi-media content, we’ll take it! Pictures and video are welcome in blog posts, but not required. We’ll work with you to make your post a great preview of what you plan to show at FABTECH 2014!

Potential guest bloggers should contact us at caitlin.andrews@bgllp.com.

Posted in Uncategorized | Tagged , | Leave a comment

Combating Skills Gap to Boost Manufacturing Sector Opportunities

The skills gap in the manufacturing sector continues to be a hot topic in the news.

A recent article posted on the Monster blog describes how the modern resurgence of manufacturing is being held back by this major challenge for U.S. manufacturers. Monster, best known for their online platform for job seekers, publishes blog posts on employment trends in various sectors including manufacturing. “Contrary to popular belief,” author Bret Silverberg wrote in the July 2, 2014 article, “the demands of the manufacturing industry today require significant technological expertise.”

The article quotes Drew Greenblatt, president of the Baltimore, Maryland-based Marlin Steel Wire Products, who is a member of FABTECH show partner, PMA.  Greenblatt shares his experience with the evolving manufacturing sector in the Monster piece. “People think of the production lines, and what people did in the 1920s,” he is quoted as saying. “That’s out of date. It’s not measuring what’s really happening in American manufacturing. … Factories today are very sleek technologically.”

Read the full article here.

Interested in reading more about solving the skills gap and groups who are working to put an end to open high-tech and high-paying manufacturing jobs?  Here’a a few quick hits from this week about schools exposing young people to the opportunities in manufacturing:

Business must align with schools to close “skills gap”

Qualified employees increasingly hard to come by in manufacturing sector

Ivy Tech teaches younger kids about manufacturing, design during summer program

Solving the skills gap will help manufacturers reach their full potential in the U.S. economy.  And, at FABTECH, we’re doing our part.  This year’s show will feature the very latest in manufacturing technology as well as offer educational programs and networking opportunities.  Join us by registering here.

 

Posted in Events at FABTECH, Manufacturing News | Tagged | Leave a comment

Happy Fourth of July, from FABTECH!

It’s a most unlikely story.  The story of thirteen colonies rising up and insisting on independence; of a fledgling, but small group of individual and disparate entities breaking from the mighty British Empire and uniting under the banner of freedom.

When we think of our forefathers now, some 238 years since, we can see them gathered in those first offices of American government and laying the foundation for generations.  We imagine them courageously voting for independence and then, representative after representative, signing their names to declare a new sovereign nation.

The United States of America, they dreamed, would be a place of prosperity.  They knew then – and we know now – that prosperity depends on bravery and innovation.

The manufacturing sector has long been a major contributor to American success.  But manufacturing is not only part of our history; it is also part of our future.

President Obama says that “the next generation of manufacturing will be an American Revolution.”

And, just last month, the Administration released a report on U.S. manufacturing growth and announced new federal government actions to spur innovation and entrepreneurship here at home.

The new report, “Making in America: U.S. Manufacturing Entrepreneurship and Innovation,” provides evidence that American manufacturing is now enjoying a resurgence since a decade-long stagnant period in 2000-2010.  “Manufacturing output has increased 30 percent since 2010 — twice the pace of the economy overall — and added 646,000 jobs during the same period,” the report says.

And, as we pointed out here on our blog last week, this summer’s early numbers show that U.S. manufacturing is expanding at its fastest rate in four years.

Some people say that a manufacturing comeback in the United States is unlikely.  But we’re not buying it, especially today.  This Independence Day, we look to the future knowing that Americans have lived unlikely stories before.

Happy Fourth of July, from FABTECH!

Posted in Uncategorized | Tagged , , , , , | Leave a comment

FABTECH Fact Friday: Manufacturing Excels in Georgia Today

Happy Friday FABTECHers!

For last week’s fact, we took you back to Georgia history to learn about manufacturing in the state during the Civil War.

This week, we’re flashing forward to the present day to see the role of manufacturing in the state today.

Here’s a few facts -

Current statistics show that manufacturing is a large source of Georgia jobs. Some 420,000 people are employed in manufacturing at more than 9,500 facilities around the state.  And, according to Lt. Governor Casey Cagle, for each manufacturing job in the state, five additional jobs are created to support it.

And just this month, Georgia was named CNBC’s Top State for Business in 2014, scoring high in categories like workforce and economy.

But that’s not to say that Georgia manufacturers don’t face the same problems as other U.S. manufacturers.  For instance, a recent local news story described the difficulty Georgia manufacturers have in finding workers who are qualified or trainable.

And its that experience in the sector that makes Atlanta, Georgia the perfect home for the 2014 FABTECH show.  At the show, we’ll be exploring issues surrounding the future of U.S. manufacturing from new technology to the workforce pipeline on special panel discussions and education sessions.  Not to mention the 1,400 exhibiting companies!

Visit the FABTECH website to learn more about the show and register today.

And keep in touch with us before and during the show on social media - Facebook, Twitter and LinkedIn.

Posted in Uncategorized | Tagged , , , , | Comments Off

June Numbers Show U.S. Manufacturing Expanded at Fastest Rate in Four Years

Good industry came out this week.  The U.S. manufacturing sector expanded more strongly than expected in June and data shows that the rate of growth advanced to its highest level in more than four years.

A Reuters article examined financial data firm Markit which said its preliminary or “flash” U.S. Manufacturing Purchasing Managers Index rose to 57.5 in June, the highest reading since May 2010.

As a reminder, a reading above 50 signals growth in economic activity.

The article quotes Chris Williamson, a chief economist a Markit, who notes that these new numbers support “indications that the U.S. economy rebounded strongly in the second quarter from the weather-related weakness seen at the start of the year.”  Williamson also predicts that the U.S. gross domestic product will “rise by at least 3 percent.”

This growth in the American manufacturing sector provides the backdrop for this Fall’s 2014 FABTECH show in Atlanta, Georgia.  Visit the show website to learn more about the anticipated 27,000 attendees and 1,400 exhibiting companies.  And register today not only for the exhibits but also the more than 100 educational sessions and expert-led presentations on the latest industry trends and technology in the metal forming, fabricating, welding and finishing industries.

Posted in Uncategorized | Tagged , , , | Leave a comment

FABTECH Fact Friday: Georgia Manufacturing in the American Civil War

It’s a Friday here at FABTECH which can mean only one thing – it’s time for your weekly fact about this year’s show!

For this week’s fact, we’re taking you back, back over 150 years, to the to American Civil War.

With this year’s show scheduled to pull into Atlanta in November, we thought we’d give a little insight into the history of manufacturing in our show’s host city.

The New Georgia Encyclopedia contains a chronicled history of the state during the Civil War.  The article’s writers, Sean H. Vanatta and Dan Du, both of the University of Georgia, explain that though the “manufacturing might of the North during the Civil War often overshadowed that of the South … the success of the Confederate war effort depended as much on the iron of its industry as the blood of its fighting men.”

From the New Georgia Encyclopedia: A photo of a Georgia pistol factory

They write that Georgia, known at the time as the “Empire State of the South” was ahead of its neighbors in manufacturing advancements and, as a result, it was “an indispensable site for wartime manufacturing, combining a prewar industrial base with extensive transportation linkages. …”  Georgia produced much of the gunpowder, munitions, textiles, and a vast array of other essential materials to keep the Confederacy fighting.

You can read more about the role of Georgia’s manufacturing base in supporting the war effort here.

We hope you enjoyed this week’s historical Fact Friday.  Stay tuned to our blog for the latest about the FABTECH 2014 show as well as insights into the past and future of the American manufacturing sector.

And don’t forget to register for the show!

Happy Friday from FABTECH!

Posted in Uncategorized | Tagged , , , | Leave a comment