FABTECH
 November 12-14, 2012
Las Vegas Convention Center
Las Vegas, Nevada USA

Don't Miss North America's Largest Metal Forming,
Fabricating, Welding and Finishing Event!

Register Now

State-of-the-Art Exhibit Marketing Webcast

Title: State-of-the-Art Exhibit Marketing: How to Support Your Corporate Marketing Objectives and Attract Enough of the Right Attendees to Your FABTECH Exhibit
 
Topics:  For many exhibitors, one of the biggest challenges impacting tradeshow performance is the inability to attract and interact with enough of the right attendees at the show.
This problem is complicated by recent changes in tradeshow attendee behavior. No exhibitor today can afford to just rent space, show up and hope the right attendees find them. The competition is fierce and the battle is won in the days and weeks before FABTECH opens.
View this critical webcast to learn a proven eight step marketing process that integrates multiple media to put your company "in the mind" and "on the agenda" of enough of the right attendees.                               

Topics include:
  • Understanding changing tradeshow attendee behaviors
  • The critical importance of pre-marketing your exhibit
  • Determining your exhibit marketing objectives
  • Budgeting for marketing success
  • Calculating your Exhibit Interaction Capacity
  • Creating Your Ideal Visitor Profile
  • Building Ideal Visitor Lists
  • The Five Major Marketing Media
  • An overview of FABTECH pre/at/post show exhibitor marketing and advertising opportunities
  • A sample marketing program for small, medium and large exhibitor
Presenters: Jefferson Davis, President, Competitive Edge
Webcast
Includes: 		45 minutes of eye-opening, actionable content, a downloadable participant workbook, viewer polling, a Q&A session and post-show access to the presenter for questions and support.