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FABTECH Exhibitor Marketing Kit
To help make FABTECH 2010 a success for our exhibitors, we provide a variety of promotional opportunities to strengthen and increase your company’s presence before, during and after the show. These are excellent, proven ways to maximize your exposure and enhance your company’s show participation.
Free Promotions |
Advertising & Paid Promotions
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General Show Promotion Information |
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Miscellaneous |
Public Relations
Free Promotions
SHOW DIRECTORY & WEB LISTING (top)
The information you provide in the Exhibitor Dashboard is used to create your company’s listings and highlight the products or services you will offer at the show online and in the printed Show Directory distributed onsite. The basic web listing found at www.fabtechexpo.com will only include company name, address, phone, fax and web address. You can upgrade to an enhanced listing by completing the Print & Web Advertising Insertion Order Form. Make sure to update and approve your listing information early to ensure your company is listed correctly.
Deadline: ASAP! |
CUSTOMIZED SHOW TICKETS (top)
Target key customers and potential customers with customized, self-mailer invitations available free of charge to all exhibitors. These passes allow you to invite your customers and prospects to register and attend the show for FREE. Here are a few suggestions for distributing show tickets:
- Have your sales force hand them out during their sales calls or mail to customers with a personal note.
- Schedule a special mailing to customers with a letter highlighting why they should attend and what new solution you’ll be unveiling at the show.
- If you utilize a distributor network to sell your products, be sure to provide them with passes and ask them to invite their prospects to attend the show. Regional distributors offer huge potential for bringing buyers to your booth.
- Insert tickets into all company mailings, invoices, newsletters, and business correspondence.
Deadline: ASAP! |
NEW PRODUCT PREVIEW (top)
Gain visibility for your new products by submitting a new product description and photo that may be included in the New Product Preview. The New Product Preview is a pre-show mailer slated for distribution to approximately 250,000 people in the industry about 7 weeks before the show. Inclusion in the New Product Preview is dependent on submissions received by the deadline on a first-come, first-served basis, and inclusion is based on space availability. To qualify for a listing, your product or service must be a completely new or a substantial enhancement or change to an existing product or service and must be launched at the 2010 event or introduced to the marketplace after the 2009 show.
Deadline: August 16, 2010 |
EXHIBITOR INVITES – A CUSTOMIZED EMAIL CAMPAIGN PROGRAM (top)
New this year! FABTECH is offering exhibitors a free promotional tool, Exhibitor Invites™, which allows you to create and launch your own customized email campaign to invite your best customers and prospects to the show. With Exhibitor Invites, you can:
- Send up to three emails to an unlimited number of your customers and prospects, offering them customized information about your company, free registration for the show, and a friendly reminder to stop by your booth.
- Upload your customer and prospect file to a bonded and licensed third-party email service, Global IntelliSystems. Your list is 100% secure – it will not be shared with anyone, not even show management.
- Your company name, logo, booth number, product photo, and customized message are included as part of the three separate html emails -- you approve the message and the schedule. As a thank you, FABTECH pays for the whole thing!
- More timely than regular mail, easy to track and more effective than other marketing methods.
- This program has generated strong results at several other major trade shows. It’s a great way to boost awareness about your company and help ensure that all your key customers and prospects attend FABTECH 2010 and visit your booth.
Deadline: The program will launch at the end of July |
BANNER ADS & SHOW LOGO (top)
Place the FABTECH banner ad on your company web site to announce your presence at the show. The banners link directly to the show web site so visitors can discover the benefits of attending the show and register online. Use the show logo, along with your booth number, on all your ads and mailings so attendees will be sure to visit your booth. Use every opportunity to remind your customers and prospects to come to the show and visit your booth.
Deadline: Download ASAP for maximum exposure |
MAILING STICKERS (top)
Announce your company’s presence on every piece of mail you send to your customers. Simply print the sticker sample sheet on Avery Label #5160 labels. This art is provided in two-color, but can also be printed in black & white on a laserjet printer. Attach a sticker to every envelope you mail between now and the show.
Deadline: Use ASAP for maximum exposure |
Advertising & Paid Promotions
COMPREHENSIVE ADVERTISING PACKAGES (top)
Take advantage of the deep discounts offered with any one of the comprehensive advertising packages available for 2010! Choose from a variety of print and web products to create the advertising package that best meet your promotional needs.
PLATINUM PACKAGE
Choose five (5) of the individual advertising products and receive 25% off net rates.GOLD PACKAGE
Choose four (4) of the individual advertising products and receive 20% off net rates.SILVER PACKAGE
Choose three (3) of the individual advertising products and receive 17% off net rates.BRONZE PACKAGE
Choose two (2) of the individual advertising products and receive 10% off net rates.
NOTE: Discount advertising package rates only available until July 30, 2010.
SHOW DIRECTORY ADVERTISING (top)
Ad placement in the Show Directory is a great way to distinguish your company from hundreds of others in the show. As a bonus, your ad will bring new inquiries all year long as attendees utilize this resource as a “buyers guide” to find all the leading industry suppliers. With a variety of offerings to fit any budget, there’s no reason to miss out on this additional exposure. For more information, see the 2010 Advertising Opportunities Brochure.
Deadline: September 17, 2010 |
ENHANCED LISTING IN PRINT DIRECTORY & WEB (top)
Enhance your company’s listing in the printed Show Directory and the enhanced Exhibitor search pages and interactive floor plan on the show web site. The combination of these two promotional avenues provides exceptional company branding at an economical price. Click to view samples of the Classic, Premium and Ultra enhanced web listing levels at www.fabtechexpo.com.
Deadline: September 17, 2010 |
SECONDARY COMPANY LISTING (top)
Are you sharing your contracted booth space with a business partner? Want each company to get full recognition in the Show Directory and online? Sign up for a Secondary Company Listing and each non-contracted exhibitor will receive a full directory listing and a Classic Level web listing.
Directory listing includes a listing in the alphabetical section of the book and under each applicable product category. Full listing displays company logo and company name appears in red in each product category listing for added emphasis. A Classic Level web listing includes company logo, company profile, product listings, featured exhibitor “icon” on search results, booth “turn up” feature on floor plan, and leads from agenda planner.
Deadline: September 17, 2010 |
OFFICIAL SHOW DAILY ADVERTISING (top)
Show management will produce three Show Dailies during the show, which will give attendees the lowdown on all the day’s events and offerings. Ad placement in the Dailies is a great way to promote your company. Place a ½ page or larger ad and receive free editorial of 500 words or less. One low rate gets includes an ad in all three issues.
Deadline: September 17, 2010 |
TRADESHOW MAP ADVERTISING (top)
This invaluable fold-out map and pocket guide is heavily used by attendees and features a floor plan, exhibitor list, event schedule, and local map highlighting points of interest and event hotels. 10,000 maps will be mailed to all pre-registered attendees before the show, providing your company advance visibility before the show begins! Your ad in the Tradeshow Map will feature your booth location, and your company name will be highlighted in the exhibitor list.
Deadline: August 19, 2010 |
FLOOR LOGOS (top)
Place your company’s logo on the carpet in the highest traffic areas including, the entrance area, registration and near the escalators. Make sure attendees see your company name as they walk along these main aisles. Exact logo placement to be determined by Show Management.
Deadline: September 17, 2010 |
WEB BANNER ADS – FLOOR PLAN (top)
Hundreds of thousands of key decision-makers and industry professionals look to www.fabtechexpo.com to find the latest equipment and services at FABTECH. Take advantage of this unique opportunity to increase your company brand and product awareness. Place your banner ad on the online show floor plan which historically draws the highest visitors in the months leading up to the show. Note: All banner ads will link to the Exhibitor Showroom Listing.
Deadline: September 17, 2010 |
CONFERENCE BROCHURE ADVERTISING (top)
Advertise in this comprehensive educational brochure and reach thousands of progressive minded individuals months before the show opens. Over 100,000 brochures will be mailed to a targeted audience eager to learn about the latest technology the industry has to offer. This brochure details the complete educational lineup at FABTECH, outlining hundreds of programs focused on forming, fabricating, stamping, tube & pipe, welding, finishing, management, and more.
Deadline: June 11, 2010 |
SPONSORSHIPS (top)
Sponsorships put your company name in front of thousands of serious buyers before, during and after the event and deliver a solid return on your investment. In addition to benefits unique to each sponsorship, all sponsors will be recognized in the Official Show Directory, featured on the event’s Web site and listed on sponsor “Thank You” signage. There are a variety of opportunities available to fit every budget. For more information, see the 2010 Sponsorship Opportunities brochure.
Deadline: Depends on sponsorship |
PRE-REGISTERED ATTENDEE MAILING LIST (top)
A list of pre-registered attendees is available for exhibitors to purchase for a one-time mailing to promote your presence at the show. Invite pre-registered attendees with an interest in the product categories you represent to visit you at your booth.
Deadline: September 17 – October 15, 2010 |
TARGETED LIST RENTAL (top)
Purchase a list of professionals from many disciplines within the metal forming, fabricating and welding industries. Target your marketing message to readers of magazines published by the show sponsor associations. Select by technical interest, job function, plant size, and/or geo.
Deadline: Purchase ASAP for maximum exposure |
PRINT ADVERTISING (top)
Print advertising can be a timely way to alert potential customers to the fact that you will be showcasing the latest technology at FABTECH 2010. Consider placing an ad in one or more of the publications of the show sponsoring associations, including The FABRICATOR, Welding Journal, Manufacturing Engineering, and MetalForming.
Deadline: Depends on publication |
General Show Promotion
SHOW MANAGEMENT PROMOTION PLAN (top)
- Learn what we do to bring attendees to the show.
