Outsourcing Selling – Maximize Effectiveness with Rep Networks

• Reps who live in the territory for many years earn more customer trust than factory salespeople who fly in for the day or move briefly into a territory on their way to a promotion to another larger territory.
• Reps whose line cards include complimentary, non-competing lines can put together a package that a single manufacturer can’t match.
• Every time your rep gets a call some other product on his line card, he or she also gets an opportunity to promote your line.
• Reps who have long histories in their home territories are local market experts and “know where the bones are buried.”