*This conference session requires registration and payment.
Improve Your Sales & Marketing Messaging Through The Power of “Why”
Companies are often frustrated by prospects who “commoditize” their offerings, however, these organizations often help perpetuate this through communicating only features and benefits. Today, prospects want a human connection with the brands they engage with making it critical to clearly articulate your organization’s unique “reasons to buy” and connect them to its “reason for existing” because, “People don’t buy WHAT you do, they buy WHY you do it” (Simon Sinek). Through case studies, discussions, and hands-on activities, explore how linking an organization’s WHAT and HOW to its WHY can emotionally connect with prospects to drive engagement. Join in learning how to uncover your competitive advantages and reason for being. Then explore how to craft messaging that drives an emotional connection with prospects. Furthermore, learn the process that you can do with your team for discovering and articulating your organization’s WHY and connect your competitive advances, so you stand out.
Dan Gartlan – Stevens & Tate Marketing
Stevens & Tate Marketing
As lead strategist at Stevens & Tate, Dan Gartlan has 25+years experience developing marketing programs for organizations ranging from non-profits to Fortune 500s, including DSI Spaceframes, Badger Alloys, Graymills; Carrier; Enpro; Crescent Brands; Walgreens; Aldi; Centex Homes; and more. Dan holds a BS in Education and a BFA in Advertising Design.
Launch Team Inc
As owner and president of Launch Team, Inc., Michele leads a team that helps advanced manufacturing companies compete and grow. Launch Team provides marketing and sales strategy, change management, and sales tech implementation for companies looking to grow sales, launch new products, enter new markets, and create a competitive advantage.
Conference Tracks: 3D/Additive, Automation, Cutting, Laser, Finishing, Forming & Fabricating, Job Shop, Lean, Management, Marketing & Sales, Robotics, Smart Manufacturing, Stamping, Workforce Development (See below for Welding Track)
Sessions | Member Price | Non-Member Price |
---|---|---|
1 | $195 | $220 |
2 | $330 | $385 |
3 | $450 | $540 |
4 | $550 | $660 |
Best Value Full Conference (5-10 Sessions)
| $750 | $900 |
Workshops | $365 | $465 |
Welding Track | Member Price | Non-Member Price* |
---|---|---|
AWS Weld-Ed Conference: Welder Certification (W3) | $50 | $75 |
Welding Two-Hour Seminars (W1, W6, W9, W10) | $95 | $150 |
Welding Half-Day Sessions (W2, W7, W8) | $345 | $430 |
Welding Full-Day Sessions (W4, W5) | $565 | $665 |
AWS Professional Program (W11) | $395 | $495 |
*Non-member price for AWS Welding Full-Day Sessions only includes a one-year AWS Individual Membership. |
Join a FABTECH partner association for member pricing.